Editing is not just a preserve of books. Every piece of writing needs to be clear and compelling. The end goal – that the writer’s message gets to the reader’s mind as intended.
We, editors, exist for the in-between.
First off is manuscript evaluation:
What is the quality of the content (How original, imaginative, compelling, factual is it?
Style: how readable, appealing, language tone
Is the subject matter relevant to the target audience?
Strengths: what uniqueness does the script have? What is it’s competitive edge?
Improvements: any suggested improvements/recommendations?
Is the script publishable? On what artistic merit?
Can it sell? To whom?