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Editing is not just a preserve of books. Every piece of writing needs to be clear and compelling. The end goal – that the writer’s message gets to the reader’s mind as intended.

We, editors, exist for the in-between.

First off is manuscript evaluation:

What is the quality of the content (How original, imaginative, compelling, factual is it?

Style: how readable, appealing, language tone       

Is the subject matter relevant to the target audience?

Strengths: what uniqueness does the script have? What is it’s competitive edge?

Improvements: any suggested improvements/recommendations?

Is the script publishable? On what artistic merit?

Can it sell? To whom?

Cost: Ksh. 0.3 per word